Press releases are an important and vital communications tool for medical technology companies. Unless your technology is consumer-focused, the primary objective of issuing press releases for medical technology companies is to provide updates and break news to the investment community (and prospective investors) and strategics who may be potential strategic licensing/acquisition partners or funding sources.
Knowing what to communicate, how often to communicate, and how to communicate via press releases is an artform. It is important to make the right noise at the right time with information which is actually newsworthy. Issuing press releases with mundane information or simply making an announcement that has little impact on accomplishing your business objectives should be avoided.
The Atticus Group has developed and current manages the press release strategy for several of our clients. This includes all aspects of the strategy from the development of a press release calendar and identifying an appropriate press release distribution service based on the company’s needs and budget, (e.g. Businesswire, PR Newswire, PRWeb) to creating initial drafts of press releases and issuing the releases via a qualified online distribution service. We can guide you through this process based our experience-based tips on how to implement an effective press release strategy.
Contact us to learn more about our capabilities.
What stage of product development are you at?
The mission of The Atticus Group is to partner with medical technology and molecular diagnostic companies to assist in the development of comprehensive strategic plans and tactical marketing solutions which drive revenue growth. Our specialty is working with companies who have novel medical technologies or diagnostic tests that are targeted towards the U.S. and select global markets. Our broad experience providing strategic insight and creative marketing solutions for innovative medical technology companies allows The Atticus Group to tailor our efforts to meet our customers needs.
Which of the below represents where you are at in the product life cycle? Click on the appropriate box to learn more about how The Atticus Group can help support your needs.
Is your product in the development stage?
Just getting started with an innovative new technology?
Whether you’ve got an initial prototype or are still in the design phase, The Atticus Group can help with sound advice for developing an initial business plan, defining the market for your device and helping you to address questions that may aid in your quest for future funding.
Are you preparing for product launch?
Ready to lay the groundwork for a successful product launch?
You’ve designed an innovative medical technology, confirmed its efficacy in clinical trials and are about to clear your last regulatory hurdles. You’re about to send your product out into the world – The Atticus Group can help you with pricing strategies, financial projections, development of economic messaging and more. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance with business development and creative marketing solutions that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.
Is your product commercialized?
Need help gaining market adoption of your technology?
You’ve cleared all of the regulatory hurdles and have commercialized your technology – now you want to grow your business. The Atticus Group can help with tactical marketing solutions which can assist you in gaining a foothold in your targeted market segments and to drive product acceptance. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.