Emailing Marketing Campaigns


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E-mail marketing campaigns are a vital tool as a part of a successful marketing strategy for medical technology companies. If implemented correctly, this digital media tool can be a simple, inexpensive, and effective means of communicating with targeted customer segments. There are, however, important considerations and guidelines that should be kept in mind in order to increase the effectiveness of email marketing campaigns to help reduce the likelihood your emails will be removed by spam filters or simply deleted from the Inbox of individuals receiving the email.

There are numerous vendors like MailChimp, Constant Contact, Exact Target (and many others) who offer easy to use online email marketing software that enable anyone to create, design, send, and track email marketing campaigns. Developing a strategic approach to creating and implementing an email marketing campaign that establishes a series of appropriately timed communications to your customers which carry the same brand and have effective messaging is critical to the success of this tool. While it is important that you create emails that stand out and effective communicate your key message(s), it is also critical that you avoid the urge to communicate to often with individuals on your contact list and thereby alienating customers or potential customers (who will simply unsubscribe).

The Atticus Group works with its clients to develop and deliver effective email marketing campaigns and monitoring their success. We can also assist with design of email campaign templates and strategies for increasing effectiveness.

Contact us to learn more about our experience with developing email marketing strategies and to see examples of our work.

What stage of product development are you at?

The mission of The Atticus Group is to partner with medical technology and molecular diagnostic companies to assist in the development of comprehensive strategic plans and tactical marketing solutions which drive revenue growth. Our specialty is working with companies who have novel medical technologies or diagnostic tests that are targeted towards the U.S. and select global markets. Our broad experience providing strategic insight and creative marketing solutions for innovative medical technology companies allows The Atticus Group to tailor our efforts to meet our customers needs.

Which of the below represents where you are at in the product life cycle? Click on the appropriate box to learn more about how The Atticus Group can help support your needs.

Is your product in the development stage?

Just getting started with an innovative new technology?

Whether you’ve got an initial prototype or are still in the design phase, The Atticus Group can help with sound advice for developing an initial business plan, defining the market for your device and helping you to address questions that may aid in your quest for future funding.

Are you preparing for product launch?

Ready to lay the groundwork for a successful product launch?

You’ve designed an innovative medical technology, confirmed its efficacy in clinical trials and are about to clear your last regulatory hurdles. You’re about to send your product out into the world – The Atticus Group can help you with pricing strategies, financial projections, development of economic messaging and more. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance with business development and creative marketing solutions that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.

Is your product commercialized?

Need help gaining market adoption of your technology?

You’ve cleared all of the regulatory hurdles and have commercialized your technology – now you want to grow your business. The Atticus Group can help with tactical marketing solutions which can assist you in gaining a foothold in your targeted market segments and to drive product acceptance. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.