Development of Market Strategy and Marketing Plan


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A marketing plan identifies and details all of the aspect of your marketing strategy and identifies how this strategy will be implemented. This plan ensures that everyone in the company, and investors, knows what you are trying to do and what is needed to happen. An effective marketing plan includes a clear set of objectives that will help the company to achieve its strategic business goals.
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Developing an effective market development strategy and associated marketing plan takes considerable time and effort. These plans typically include the following elements:.
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  • A business overview including the company’s vision, mission, and business objectives.
  • A marketing overview including an overview of the company’s technology(s) or services, , target market segmentation, competitive assessment, and a SWOT analysis.
  • A description of the company or technologies brand including brand elements, positioning, tagline and key marketing messages which differentiate the company’s technology.
  • An overview of planned tactical marketing activities along with a marketing calendar, budget, and required resources..
The Atticus Group has been involved with the development and implementation of numerous marketing plans associated with new medical technologies. We have the insight and the experience to assist you with the creation of an effective marketing strategy as well as the capability to help support its implementation.
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 Contact us to learn more about our capabilities.
What stage of product development are you at?

The mission of The Atticus Group is to partner with medical technology and molecular diagnostic companies to assist in the development of comprehensive strategic plans and tactical marketing solutions which drive revenue growth. Our specialty is working with companies who have novel medical technologies or diagnostic tests that are targeted towards the U.S. and select global markets. Our broad experience providing strategic insight and creative marketing solutions for innovative medical technology companies allows The Atticus Group to tailor our efforts to meet our customers needs.

Which of the below represents where you are at in the product life cycle? Click on the appropriate box to learn more about how The Atticus Group can help support your needs.

Is your product in the development stage?

Just getting started with an innovative new technology?

Whether you’ve got an initial prototype or are still in the design phase, The Atticus Group can help with sound advice for developing an initial business plan, defining the market for your device and helping you to address questions that may aid in your quest for future funding.

Are you preparing for product launch?

Ready to lay the groundwork for a successful product launch?

You’ve designed an innovative medical technology, confirmed its efficacy in clinical trials and are about to clear your last regulatory hurdles. You’re about to send your product out into the world – The Atticus Group can help you with pricing strategies, financial projections, development of economic messaging and more. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance with business development and creative marketing solutions that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.

Is your product commercialized?

Need help gaining market adoption of your technology?

You’ve cleared all of the regulatory hurdles and have commercialized your technology – now you want to grow your business. The Atticus Group can help with tactical marketing solutions which can assist you in gaining a foothold in your targeted market segments and to drive product acceptance. Wherever you are in the process of commercializing your product, The Atticus Group can offer professional assistance that will help you make the most of your product’s strengths in today’s complex and crowded healthcare marketplace.